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A business transformation consultancy.
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MUIR Energy founder Ian Muir McNally is a distant relative of famed naturalist John Muir and an avid ultra-hiker and outdoorsman himself. In search of better forms of compact, natural energy, he began experimenting with 3-5 ingredients that would optimize fast- or slow-burn energy needs and landed on a killer product for athletes. He turned to BILD to help him clarify a long-term growth strategy and to advise him on major ongoing decisions as he built his brand from scratch.
client
Muir
industry
Food & Beverage (Organic)
services
Early Stage Advisory, Executive Coaching, Growth Strategy
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BILD partners came alongside Ian to help him break down the core of what made his product and his brand truly unique. His wasn’t the first all-natural energy product on the market, and it wouldn’t be the last. But he had a unique position and heritage to convey, and he had a fierce commitment to remain small, independent, and customer-focused. BILD is currently helping Ian work through the acquisition of new facilities to accommodate his growth and position the brand for greater B2C retail attention to open up new markets.
