Re-setting the bar for growth and impact for a 70-year-old international non-profit.

The Brief

Compassion International has been serving children in poverty for more than 70 years. The organization approached BILD to help it define a path for exponential growth and impact over the next 70. The organization had almost single-handedly launched the Child Sponsorship market by pioneering the unique product that allowed donors to connect with an individual child in poverty through financial and emotional support. Seven decades in, generational change in donor preferences and technology were slowly eroding the market and limiting growth and impact. BILD was asked to help leadership better understand new market dynamics and design a new business model and products that could help it reach more children in need in the coming years.


Compassion International


Poverty Alleviation & Child Development


Business Model Innovation, Brand Strategy, Service Design

The Work

We worked closely with leadership and internal teams to explore a variety of ways to refresh and maximize the value and impact of their existing products and to begin defining a future wherein a broader variety of new development and donor models could be used to expand the ways the organization operates in communities of need and how it engages new audiences in supporting children in poverty financially and emotionally. While this long-term engagement is mid-stream, the work is making huge strides in helping the organization clearly understand its strengths and weaknesses, and envision the path to a future defined by exponential growth and impact.

Clif Bar
Lee Jeans
World Vision
Century Link
Janus Henderson
Firestone Walker
Muir Energy
American Eagle